B2C Growth Funnel Marketing in Practice
What you'll learn
- Build a complete B2C growth funnel from cold awareness through to customer advocacy
- Understand the targeting (Targeting settings are the root of digital advertising) that quietly decide whether any ad campaign actually works
- Design and run paid social, search and shopping campaigns across Meta, TikTok, YouTube and Google — including the ad formats most courses skip over
- How Shopping ads and Dynamic Product Ads work, and how feed setup drives success or failure
- Know which offline promotion channels still matter alongside digital, and when they're worth the spend
- Write high-converting ad creative using proven hook, copywriting and visual frameworks
- Set up marketing automation flows for welcome sequences, abandoned cart recovery and lifecycle retention
- Set up a paid referral programme correctly, including exactly where in the customer journey to place it so it actually converts
- See your entire funnel's performance on a single dashboard
- Calculate and apply unit economics — A rare and powerful secret to make real budget decisions
- Run a systematic creative testing process instead of guessing which ad will work
Introduction
Most marketing courses teach channels in isolation — a Meta ads course here, an email course there — leaving you to work out how they fit together and skipping the parts that actually decide whether a campaign works. This course does the opposite. It's a single, stage-by-stage roadmap that follows one customer from their first cold impression of a brand all the way through to the moment they refer a friend, and it goes deeper than most courses dare to on the mechanics that usually get glossed over — how audience targeting actually works, how Shopping and Dynamic Product Ads are built behind the scenes, where a referral programme has to sit to convert, and how to see your entire funnel's performance in one Looker Studio dashboard. Every framework is grounded in a running case study — UWell, a D2C health subscription brand — with real unit economics, real ad creative, and eight full ad teardowns, so you're not just learning theory, you're seeing exactly how a campaign is built.
Course Content (Highlights—not an exhaustive list)
- Stage 1 — Awareness: audience targeting foundations, paid social, search and shopping advertising, traditional media, three full ad teardowns
- Stage 2 — Acquisition + Activation: landing pages, offer design, retargeting, marketing automation, two ad teardowns
- Stage 3 — Conversion: persuasion psychology, checkout optimisation, abandoned cart recovery, one ad teardown
- Stage 4 — Retention: subscription retention, lifecycle flows, churn management, one ad teardown
- Stage 5 — Referral: referral programme design and placement, the UGC engine, platform selection, one ad teardown
- Ad Design Masterclass: hook formulas, copywriting frameworks, visual design, video structure, creative testing systems
- The Growth Engine: unit economics, attribution models, full-funnel reporting, growth loops, experimentation, North Star metrics
- Execution: a 90-day playbook, full-funnel budget allocation, recommended tool stack, common pitfalls
Course Material including
- B2C Growth Funnel Marketing in Practice Detail Course Notes 96 pages
- B2C Growth Funnel Marketing KPIs - Looker Studio Dashboard.pdf
Your funnel isn't a line — it's a loop. Every retained customer becomes the source of the next one.
Course Materials Prepared By:
Charles — The Marketing Director of Kingacademic. Charles has served as Head of Digital Marketing for major corporations, with 12+ years leading marketing strategy, cross-channel planning and revenue-system design — helping businesses generate 8-figure annual revenues. With deep expertise in business-model mapping, income-stream structuring and full-funnel planning, he has unified marketing for companies across the healthcare, education, e-commerce and corporate sectors — giving teams the structure and clarity to build, manage and grow a high-performing marketing ecosystem.
Course features
- A complete B2C growth funnel from cold awareness through to customer advocacy
- Understand the targeting setting
- How Shopping ads and Dynamic Product Ads actually works
- Set up marketing automation flows
- Set up a paid referral programme correctly
- See your entire funnel's performance on a single dashboard
- Course details notes 96-slide, stage-by-stage course deck
- B2C Growth Funnel Marketing KPIs FULL METRICS
Who this course is for
- Marketing managers and specialists running paid acquisition for a B2C or D2C brand
- Directors and senior leaders who need enough fluency to evaluate their marketing team's plans and spend
- Founders and operators who need to understand the full funnel, not just the ads
- HR and L&D teams sourcing training for their marketing department
- In-house teams who want a shared framework and vocabulary across channels
- Anyone who's been running ads without fully understanding why they work
Disclaimer
- This course uses a fictional case study (UWell) for illustrative purposes; it is not a real company
- Figures, benchmarks and cost ranges are indicative and will vary by market, category and platform
- Platform features, ad formats and policies change frequently — always confirm current specifications with the platform directly
- This course does not constitute financial, legal or regulatory advice
- Results depend on execution, market conditions and product-market fit; no specific outcome is guaranteed
This course is organised into 9 sections covering 9 lectures. The full curriculum unlocks after you enrol.
