Marketing Services · Paid Search
PPC, Shopping Ads & Demand Gen
Google Ads campaigns built on data, not guesswork — structured for conversions, not just clicks.
A successful PPC campaign isn't about placing ads — it's about a precise structure built on data. We manage Search, Shopping and Demand Gen campaigns with disciplined keyword research, smart budget allocation, and remarketing that doesn't stop at the first click, so your ad spend goes toward customers who actually convert.
Data-Driven Structure
Campaigns built on proven structures and historical performance data, not guesswork.
Smart Budget Allocation
Spend focused on acquiring new customers, not wasted on traffic you'd get organically.
Remarketing That Converts
We don't stop at the first click — visitors who didn't convert get re-engaged.
What's Included
A complete paid search system — not campaigns placed and left to run.
One Paid Search System, Click to Conversion
We run Search, Shopping and Demand Gen as one connected system — structure, budget, keywords and remarketing working together — so ad spend is directed at conversions, not just clicks.
Proven Campaign Structure
Every ad group, keyword and bid strategy built on data-driven structures and industry benchmarks, not placed and hoped for.
Smart Brand Term Management
Spend on brand-name keywords is deliberately limited, so budget goes toward acquiring genuinely new customers, not traffic you'd likely get organically anyway.
Active Keyword Management
Keywords are continuously monitored, and terms that don't convert within a set window are removed or adjusted — keeping campaigns lean and efficient.
Shopping & Demand Gen Setup
Product feeds and demand generation campaigns structured to reach buyers at the right stage, not just search.
Remarketing That Converts
Visitors who didn't convert on the first visit are re-engaged with tailored ads, not lost after a single click.
Documented Handover & Training
You get a fully documented account structure and a trained team, not a black box only we understand.
What This Means For You
Behind every part of the system is a real change in how efficiently your ad budget performs.
- Spend That Actually ConvertsBudget is directed at customers likely to convert, not spread across keywords that just generate clicks.
- No Wasted Budget on Your Own BrandYou stop paying premium rates for traffic that would have found you anyway.
- A Leaner, More Efficient AccountUnderperforming keywords get removed systematically, so budget keeps moving toward what actually works.
- Second Chances That ConvertRemarketing brings back visitors who didn't convert the first time, instead of losing them for good.
- Confidence in Where the Budget GoesClear reporting means you always know exactly what your ad spend is producing.
Led by Charles Choi
I'm Charles Choi, lead consultant at Kingacademic — and every PPC account is personally structured and managed by me, not handed off to a junior media buyer.
I've served as Head of Digital Marketing for large corporations, bringing over 12+ years of leadership managing paid media budgets and generating eight-figure annual revenue through digital marketing expertise. That experience shapes how every account is structured — built on data and proven benchmarks, not guesswork.
Every account is fully documented and handed over with training, so your team understands exactly how the structure works, not a black box only I can touch.
As Seen On
Work With
Professional Qualifications
Google Ads Search Certification Google 
Google Ads Display Certification Google 
Google Ads Video Certification Google 
Google Analytics Individual Qualification Google 
Content Marketing Certified HubSpot Academy 
Social Media Certified HubSpot Academy 
Bing Ads Accredited Professional Microsoft 
YouTube Channel Growth YouTube Creator Academy What Clients Say
“Charles is the best Digital Marketer I have never seen. And he is the best of my industry. In the past few years, he help to contribute with the group and develop whole digital marketing department and practice for group.”
“We have learnt a lot from Charles (kingacademic). From his consultation, he widen our horizon and thank you for his effort to build up the whole digital marketing for our school. He always answer our inquiry very fast and play very hard to help us solve our problems.”
“Charles (kingacademic) successfully balanced daily operations with major strategic initiatives, significantly elevating the brand's online presence. He is a reliable and trustworthy powerhouse who consistently delivers high-impact results.”
Enquiry Now
Tell us about your product and goals and we will scope the campaigns.
Who This Is For
- E-commerce Businesses — Shopping campaigns structured to sell, not just generate traffic.
- Lead-Generation Businesses — Search campaigns built to bring in leads that actually convert.
- Businesses Overspending on Brand Terms — Redirect budget toward genuinely new customers, not existing ones.
- Founders Scaling Paid Spend — Scale budget with structure and data behind it, not just more spend.
- Marketing Teams — Get a documented account structure your team can review and trust.
Frequently Asked Questions
Do you manage platforms other than Google Ads?+
This service focuses on Google's paid ecosystem — Search, Shopping and Demand Gen — managed as one connected system rather than spread thin across every platform.
How is this different from a typical PPC agency?+
Most agencies let brand-term spend inflate their reported numbers. We deliberately limit brand-term spend so your budget goes toward acquiring customers who don't already know you — a smaller but more honest set of numbers that reflects real growth.
How long until I see results?+
Campaigns typically show meaningful data within the first few weeks, with keyword and structure refinement continuing over the following 3-6 months as underperforming terms get identified and removed.
What if my team isn't experienced with paid ads?+
That's exactly why the handover includes documentation and training in plain language — your team can review and understand the account without needing a paid media background.
What do I actually get every month?+
Actively managed Search, Shopping and Demand Gen campaigns, ongoing keyword and remarketing management, and regular reporting on spend, conversions and return.