Corporate Training · Creative Thinking
Creative Mindset Training
Train your team to generate genuinely new ideas — on demand, not just when inspiration strikes.
Creativity is treated as a personality trait, but it is a trainable skill. This training gives your team practical techniques for generating new ideas, breaking out of habitual thinking, and applying creative problem-solving to real business challenges — on a schedule, not by chance.
Idea Generation Techniques
Practical methods to produce more, and better, ideas on demand.
Breaking Habitual Thinking
Recognise and step outside default problem-solving patterns.
Applied Creative Problem-Solving
Turn creative thinking into usable solutions for real challenges.
What's Included
Practical creative thinking skills — not a personality workshop.
Creativity as a Repeatable Skill
We break creative thinking down into specific, practised techniques — not vague inspiration — so your team can generate strong ideas reliably, under normal working conditions and deadlines, not just in a special offsite session.
Idea Generation Methods
A set of structured techniques for generating more ideas, faster — covering divergent thinking, reframing, analogical reasoning and forced connection, among others.
Breaking Habitual Thinking Patterns
How to recognise when default thinking is limiting the options being considered, and specific methods for stepping outside it.
Problem Reframing
How to restate a problem in a way that opens up genuinely new solution paths — one of the most consistently high-leverage creative techniques.
Evaluating & Selecting Ideas
How to assess which ideas are worth developing — distinguishing genuinely novel from merely different — without killing momentum.
Applied to Real Business Challenges
Every exercise runs against an actual challenge your team is facing, so the outcome includes usable ideas your team leaves the room with, not just a mindset shift.
Building a Creative Practice
How to build habits and conditions that support ongoing creative thinking — so the training has a shelf life beyond the session itself.
What This Means For You
Behind every session is a real change in how your team generates and evaluates ideas.
- Ideas on DemandYour team can generate strong ideas reliably — not only when the right person happens to be in the room or inspiration randomly strikes.
- More Options Before Every DecisionBetter idea generation means decisions get made from a wider set of real alternatives, not the first two options that came to mind.
- Problems Framed More EffectivelyYour team gets better at restating problems in ways that open up new solutions — not just working harder on the same framing.
- A Creative Culture, Not Just a Creative TeamWhen creative thinking is a shared skill, it doesn't depend on a single person — it becomes a consistent team capability.
- Usable Output From Every SessionSessions are run against real challenges, so your team leaves with ideas they can actually act on — not just a more creative mindset to apply later.
Led by Charles Choi
I'm Charles Choi, lead consultant at Kingacademic — and every training session is personally designed and delivered by me, drawing on 12+ years of building marketing strategies and business models across a wide range of industries.
Constantly generating new angles under real commercial constraints — budget, timeline, competitive pressure — is where this training comes from. It is built around practised techniques, not inspiration or personality type.
Every session runs against actual challenges your team is facing, so the outcome includes usable ideas your team leaves the room with, not just a mindset shift.
As Seen On
Work With
Professional Qualifications
Google Ads Search Certification Google 
Google Ads Display Certification Google 
Google Ads Video Certification Google 
Google Analytics Individual Qualification Google 
Content Marketing Certified HubSpot Academy 
Social Media Certified HubSpot Academy 
Bing Ads Accredited Professional Microsoft 
YouTube Channel Growth YouTube Creator Academy What Clients Say
“Charles is the best Digital Marketer I have never seen. And he is the best of my industry. In the past few years, he help to contribute with the group and develop whole digital marketing department and practice for group.”
“We have learnt a lot from Charles (kingacademic). From his consultation, he widen our horizon and thank you for his effort to build up the whole digital marketing for our school. He always answer our inquiry very fast and play very hard to help us solve our problems.”
“Charles (kingacademic) successfully balanced daily operations with major strategic initiatives, significantly elevating the brand's online presence. He is a reliable and trustworthy powerhouse who consistently delivers high-impact results.”
Enquiry Now
Tell us about your team and challenges and we will scope the training.
Who This Is For
- Marketing & Product Teams — Generate stronger creative and product ideas consistently.
- Leadership Teams — Bring structured creative thinking into strategic planning.
- Innovation & R&D Teams — Build a repeatable process for idea generation.
- Cross-Functional Workshops — Align teams around a shared creative problem-solving method.
- Founders — Keep generating fresh angles as the business matures.
Frequently Asked Questions
Is this about being more creative generally, or specifically about business problems?+
Specifically about business problems. Every technique is introduced through and practised on real challenges your team is actually facing — not abstract creativity exercises.
What if some of our team don't see themselves as creative?+
That is exactly who this training is for. Creativity is not a personality trait — it is a set of specific techniques that anyone can learn and practise. The training is built around that premise.
How long is the training?+
Scoped to your team. A focused session covering the core techniques works in a half or full day; a longer programme with follow-up practice rounds takes more time.
Do we need any materials or preparation?+
Just a real business challenge your team would like to generate ideas around. We do the rest.
What does the team walk away with?+
A set of idea generation techniques they can apply independently, a documented problem reframing exercise for the challenge they brought in, and a habit guide for keeping creative thinking active after the session.