B2C Services · Growth Funnel Marketing
B2C Growth Funnel Setup
From cold audience to repeat customer — a funnel engineered for your numbers, not a template.
Most D2C brands run ads into a homepage and hope. We build the full funnel: audience targeting, landing pages built to convert, checkout flow, and post-purchase follow-up that turns a single sale into a repeat customer. Every stage is measured, so you know exactly where the funnel leaks and what to fix first.
Acquisition
Audience and creative strategy across the channels that fit your product, so spend attracts people who actually convert — not just clicks.
Conversion
Landing pages and checkout flow built around your buyer's real objections, not a generic best-practice template.
Retention
Automated follow-up that turns a first purchase into a second, third and referred one — so growth isn't only bought with more ad spend.
What's Included
A complete, working funnel — not a list of disconnected tactics.
One Funnel, Every Stage Connected
We build your entire B2C funnel as one connected system — from the first cold impression through to the repeat customer who refers a friend. Not five separate campaigns — one funnel that compounds.
Audience & Targeting
We define exactly who your funnel should reach and why, so spend goes toward people who actually buy — not the widest possible audience.
Conversion-Focused Landing Pages
Pages built around your buyer's real objections and built to convert, not just to look good.
Checkout & Activation
The path from interested to paid is shortened and de-risked, so fewer buyers drop off at the finish line.
Automated Retention Flows
Every customer is followed up automatically after purchase, turning a single sale into repeat revenue without extra ad spend.
Unit Economics Built In
Every stage is measured against your real margins and customer lifetime value, not vanity metrics, so you know what's actually worth scaling.
Documented Handover & Training
You get a fully documented funnel and a trained team, not a black box that only we understand.
What This Means For You
Behind every piece of the funnel is a real change in how your growth actually runs.
- More Predictable GrowthStop guessing which campaign will work this month — a connected funnel gives you a repeatable engine instead of one-off wins.
- Ad Spend That Pays You BackKnow exactly what it costs to acquire a customer and what they're worth over time, so scaling spend is a calculated decision, not a gamble.
- Customers Who Come BackRetention runs automatically in the background, so growth compounds instead of resetting to zero every month.
- Less Guesswork for Your TeamA documented, connected funnel means your team knows exactly what's working and what to fix — not scattered spreadsheets and guesswork.
- Room to ScaleThe funnel is built to handle more volume, not break the moment you increase ad spend.
Led by Charles Choi
I'm Charles Choi, lead consultant and the person who personally builds every funnel we deliver. This isn't handed off to a junior team; I'm hands-on from the first audience strategy through to the retention flows that keep customers coming back.
Alongside my B2B pipeline work, I've built and run D2C acquisition funnels end to end — audience, creative, landing pages, checkout and retention — for brands where the entire model lives or dies on unit economics, not impressions. Over 12+ years leading digital marketing departments and consulting to companies generating nine-figure annual revenue, the discipline has always been the same: connect spend directly to the number that matters.
I take on one client per industry, so there's never a conflict of interest. And every funnel is fully documented and handed over with hands-on training, so it becomes something your team genuinely owns and runs — not something that quietly depends on me.
As Seen On
Work With
Professional Qualifications
Google Ads Search Certification Google 
Google Ads Display Certification Google 
Google Ads Video Certification Google 
Google Analytics Individual Qualification Google 
Content Marketing Certified HubSpot Academy 
Social Media Certified HubSpot Academy 
Bing Ads Accredited Professional Microsoft 
YouTube Channel Growth YouTube Creator Academy What Clients Say
“Charles is the best Digital Marketer I have never seen. And he is the best of my industry. In the past few years, he help to contribute with the group and develop whole digital marketing department and practice for group.”
“We have learnt a lot from Charles (kingacademic). From his consultation, he widen our horizon and thank you for his effort to build up the whole digital marketing for our school. He always answer our inquiry very fast and play very hard to help us solve our problems.”
“Charles (kingacademic) successfully balanced daily operations with major strategic initiatives, significantly elevating the brand's online presence. He is a reliable and trustworthy powerhouse who consistently delivers high-impact results.”
Book Your Funnel Strategy Call
Tell us about your product and current funnel, and we'll scope the build.
Who This Is For
- D2C / E-commerce Brands — Turn ad spend into a predictable, measurable acquisition engine.
- Subscription Businesses — Build the funnel and retention flows that protect recurring revenue.
- Founders Scaling Paid Ads — Stop losing budget to a funnel that was never built to convert.
- Marketing Teams — Get a documented funnel structure your team can run and optimise.
- Product Launches — Launch with a funnel built for conversion from day one, not patched after.
Frequently Asked Questions
How is this different from just running ads?+
Ads bring people to your site. This is the entire path after that — landing page, checkout, and what happens after they buy — that turns a click into a repeat customer.
Will this work with the tools I already use?+
In most cases, yes. We build around your existing setup wherever it makes sense, and only recommend a change where it genuinely closes a gap — not as a default.
How long does setup take?+
Most setups are scoped and running within a few weeks, depending on how much of your current funnel we can reuse versus build from scratch.
What if my team isn't technical?+
That is exactly why the handover includes full documentation and hands-on training — your team runs the funnel day to day, not just us.
Do you also help with the ad creative itself?+
Yes — audience and creative strategy across the channels that fit your product is part of the system, not something you have to source separately.