B2B Services · Business Model
Business Model Design / Redesign
A business model built around how you actually make money — mapped, tested and ready to execute.
A pitch deck is not a business model. We work through your value proposition, revenue streams, cost structure and channels in detail — either building a new model from scratch or redesigning one that has stopped working — so what you take away is a structure you can actually execute, not just a slide.
Value Proposition
Sharpen what you offer and why a specific customer chooses you.
Revenue Structure
Map revenue streams and pricing to your real cost base.
Channels & Operations
Align how you reach customers with how you actually deliver.
What's Included
A complete, working business model — not a slide deck.
One Model, Every Piece Connected
We design your entire business model as one connected structure — value proposition, revenue, cost, channels and delivery — mapped and tested together, not built as disconnected slides.
Value Proposition Clarity
We define exactly what you offer and why a specific customer chooses you over the alternative — not a generic mission statement.
Revenue & Cost Alignment
Revenue streams and pricing are mapped against your real cost base, so the model is profitable on paper before it's tested in the market.
Capability Assessment
We map what you're actually good at against what the model needs, using a structured internal review, not guesswork.
Channel & Delivery Fit
How you reach customers is aligned with how you actually deliver, so the model doesn't promise something operations can't support.
Structured Diagnosis
For existing businesses, we map the model as it actually runs today — not as it was planned — to find exactly where it's misaligned before changing anything.
Documented Handover & Training
You get a fully documented model and a trained team, not a slide deck that gets shelved.
What This Means For You
Behind every part of the model is a real change in how confidently you can run and grow the business.
- Clarity for Every DecisionEvery future decision — hiring, pricing, partnerships — gets measured against one clear model, instead of made on instinct.
- A Model Investors UnderstandWalk into a funding or partnership conversation with a structure that holds up to scrutiny, not just a pitch.
- Less Wasted EffortTeams stop working on things that don't actually serve the model, because everyone can see what does.
- Room to AdaptWhen the market shifts, you know exactly which part of the model to change — not the whole thing.
- Confidence to ExecuteYou leave with a next-step plan you can start on Monday, not a document that sits in a drawer.
Led by Charles Choi
I'm Charles Choi, founder of Kingacademic — and the person who personally leads every business model engagement. This isn't handed off to a junior team; I work directly with founders and management teams on the model layer that sits underneath strategy and marketing — the part that decides whether the rest of the plan can actually work.
Over 12+ years leading digital marketing departments and consulting to companies generating nine-figure annual revenue, I've seen the same failure pattern repeatedly: strategy and marketing plans built on top of a business model nobody actually validated. The discipline I bring is working through value proposition, revenue structure, cost base, channels and delivery in enough detail that the model can actually be executed, not just presented.
I take on one client per industry, so there's never a conflict of interest. And every engagement produces a fully documented model, handed over and explained in person — not a deck you're left to interpret on your own.
As Seen On
Work With
Professional Qualifications
Google Ads Search Certification Google 
Google Ads Display Certification Google 
Google Ads Video Certification Google 
Google Analytics Individual Qualification Google 
Content Marketing Certified HubSpot Academy 
Social Media Certified HubSpot Academy 
Bing Ads Accredited Professional Microsoft 
YouTube Channel Growth YouTube Creator Academy What Clients Say
“Charles is the best Digital Marketer I have never seen. And he is the best of my industry. In the past few years, he help to contribute with the group and develop whole digital marketing department and practice for group.”
“We have learnt a lot from Charles (kingacademic). From his consultation, he widen our horizon and thank you for his effort to build up the whole digital marketing for our school. He always answer our inquiry very fast and play very hard to help us solve our problems.”
“Charles (kingacademic) successfully balanced daily operations with major strategic initiatives, significantly elevating the brand's online presence. He is a reliable and trustworthy powerhouse who consistently delivers high-impact results.”
Enquiry Now
Tell us about your business and we will scope the engagement.
Who This Is For
- Founders / Startups — Build a model investors and customers can both understand and trust.
- Businesses Facing Stagnation — Find what in the model is holding growth back and redesign it.
- Family Business Successors — Modernise a legacy business model for current market conditions.
- Product / New Line Launches — Validate the model before committing budget to a new offer.
- Management Teams — Get everyone aligned on the same model before planning execution.
Frequently Asked Questions
How is this different from a pitch deck or business plan template?+
A pitch deck presents a model. This is the actual work of building or testing one — value proposition, revenue, cost, channels and delivery worked through in detail — that a pitch deck should be summarising, not standing in for.
My business already exists — is this still relevant?+
Yes, and it's often more valuable for existing businesses. We start by mapping how your model actually runs today, not how it was planned, to find exactly where it's misaligned before proposing any changes.
How long does the engagement take?+
Most engagements are scoped and completed within a few weeks, depending on the complexity of the business and how much groundwork is already in place.
Do I need a strategy or business background to work through this with you?+
No. Everything is worked through in plain business language and fully explained as we go — you don't need to already know the frameworks.
What do I actually walk away with?+
A documented business model — value proposition, revenue streams, cost structure, channels and key resources — plus a clear next-step plan you can start executing immediately.