B2B Services · Market Planning
Strategic Market Planning Service
Where to compete, how to position, and the plan to get there — built on real market analysis.
Growth without a market plan is guesswork. We analyse your market — competitors, positioning gaps, customer segments and timing — and turn it into a strategic plan with clear priorities, not a slide of generic frameworks. You leave with a plan built for your specific market, ready to execute.
Market & Competitor Analysis
A clear read on where the gaps and opportunities actually are.
Positioning Strategy
Define the position that lets you compete on more than price.
Execution Roadmap
A prioritised plan with clear next steps, not just analysis.
What's Included
A complete market plan — analysis through to execution, not a report that ends at analysis.
One Market Plan, Analysis to Action
We take your market from raw analysis through to a prioritised plan — competitors, positioning, segments and growth direction — as one connected process, not a report that stops at analysis.
Market & Competitor Analysis
A structured read on your competitive landscape and where the real gaps and opportunities are — not a generic industry overview.
Customer & Segment Sizing
We size your actual addressable market and identify which segments are genuinely worth targeting first.
Positioning Strategy
We define the position that lets you compete on more than price, backed by the analysis behind it.
Growth Direction
A clear view on where growth should come from — new markets, new segments, or deeper penetration — matched to your resources.
Competitive Strategy
A specific plan for how to compete against the players already ahead of you, not just a SWOT list.
Documented Handover & Training
You get a fully documented plan and a trained team, not a report that gets shelved after the first read.
What This Means For You
Behind every part of the plan is a real change in how confidently you can move into your market.
- Decisions Backed by EvidenceEvery major market decision is backed by real analysis, not a gut feeling about where the opportunity is.
- A Plan Your Team Can ExecutePriorities are sequenced and realistic, so the plan actually gets acted on instead of stalling after month one.
- A Position That Holds UpYou can defend your market position with evidence, not just a tagline, in front of customers, investors or your own board.
- Less Wasted BudgetSpend goes toward the segments and channels the analysis actually supports, not the ones that seemed obvious.
- Confidence Entering New GroundWhether it's a new market, region or segment, you go in with a plan built on real analysis, not assumptions.
Led by Charles Choi
I'm Charles Choi, founder of Kingacademic — and the person who personally leads every market planning engagement. I've built market entry and repositioning plans across UK and international markets, combining strategic analysis with the practical marketing execution needed to make a plan actually work in reality, not just on paper.
Over 12+ years leading digital marketing departments and consulting to companies generating nine-figure annual revenue, the discipline has stayed the same: analysis is only useful if it leads to a small number of clear decisions — which markets, which segments, which position — not a long report nobody acts on.
I take on one client per industry, so there's never a conflict of interest. And every plan is fully documented and handed over with a clear, sequenced roadmap — built around your actual budget, team size and timeline, not an ambitious plan that stalls in month two.
As Seen On
Work With
Professional Qualifications
Google Ads Search Certification Google 
Google Ads Display Certification Google 
Google Ads Video Certification Google 
Google Analytics Individual Qualification Google 
Content Marketing Certified HubSpot Academy 
Social Media Certified HubSpot Academy 
Bing Ads Accredited Professional Microsoft 
YouTube Channel Growth YouTube Creator Academy What Clients Say
“Charles is the best Digital Marketer I have never seen. And he is the best of my industry. In the past few years, he help to contribute with the group and develop whole digital marketing department and practice for group.”
“We have learnt a lot from Charles (kingacademic). From his consultation, he widen our horizon and thank you for his effort to build up the whole digital marketing for our school. He always answer our inquiry very fast and play very hard to help us solve our problems.”
“Charles (kingacademic) successfully balanced daily operations with major strategic initiatives, significantly elevating the brand's online presence. He is a reliable and trustworthy powerhouse who consistently delivers high-impact results.”
Enquiry Now
Tell us about your market and goals and we will scope the plan.
Who This Is For
- Businesses Entering a New Market — Enter with a positioning and plan built on real analysis.
- Established Businesses Losing Share — Reposition against competitors who have moved faster.
- Founders Raising Investment — Back your pitch with a credible, well-analysed market plan.
- Marketing & Strategy Leads — Get a plan your whole team can align execution around.
- Multi-Region Businesses — Plan market entry or expansion across UK, TW and HK.
Frequently Asked Questions
How is this different from a generic market research report?+
A market research report describes the market. This compresses that analysis into a small number of clear strategic decisions — which markets, which segments, which position — with a prioritised plan to act on them.
Do you cover international markets, or just the UK?+
Both. Plans are regularly built across UK, Taiwan and Hong Kong markets, and can extend further depending on where you're looking to compete.
How long does the planning process take?+
Most engagements are scoped and completed within a few weeks, depending on how many markets and segments are being analysed.
What if my team isn't strategy-trained?+
That's exactly why the handover includes a plain-language walkthrough and documentation — your team can execute the plan without needing a strategy background.
What do I actually walk away with?+
A documented market plan — analysis, positioning and a prioritised execution roadmap — built specifically around your resources and timeline.