Business Funding Mastery
What you'll learn
- How to find and build a targeted list of the right investors for your stage, sector, and geography (UK & US investors list provided)
- The six ways investors take over companies — and the exact defence for each (CORE)
- How to get in the room through warm introductions and cold outreach that actually gets replies
- How to build a pitch deck, financial model, and data room that hold up under scrutiny
- How to create competition and FOMO to win better terms and close the round
- How to read a term sheet and understand every economic and control term
- How equity allocation, dilution, and the cap table decide what you actually take home on exit
- Whether founder vesting and ratchets are mandatory — and which terms to accept or refuse
- How to choose between raising in the US and the UK
- A 90-day action plan and a self-defence checklist to run before you sign
Introduction
Raising money is one of the highest-stakes things a founder ever does — and it's the moment most likely to quietly cost you your company. Business Funding Mastery is a complete, practical playbook that takes you through the entire fundraising journey: finding the right investors, getting in the room, pitching, winning the round, and — the part almost no one teaches properly — protecting your equity and control once the money is in. What makes this course different is its dual-market focus: we look at the United States and the United Kingdom side by side, because where you raise changes everything, from valuations to tax reliefs to the terms you'll be offered. Every concept is grounded in real case studies and a single worked-example company you follow from seed to exit, so you don't just learn the theory — you learn what actually happens when founders sit across the table from investors, and exactly how to hold your ground.
Course content
- Part 1 — Fundraising Foundations: funding types, stages, valuation, and when (and when not) to raise
- Part 2 — The Investor Map: investor types
- Part 3 — US × UK: comparing the two ecosystems,
- Part 4 — Getting-In Strategy: warm vs cold outreach, engineering introductions, and running your raise as a campaign
- Part 5 — Pitch Preparation: the deck, the financial model, the data room, and the killer Q&A
- Part 6 — Winning the Investment: the funnel, creating competition, negotiating, and closing
- Part 7 — Equity Allocation: cap tables, founder splits, the option-pool trap, and dilution over rounds
- Part 8 — Ratchets & Vesting: what's mandatory, what's negotiable, and what to refuse
- Part 9 — Investor Traps: the six ways companies get taken over — and your defence
- Part 10 — Action Plan: the self-defence checklist, the fair-terms master sheet, and a 90-day roadmap
Course Material including
- Business Funding Mastery Course Details Notes 84 pages
- Business Plan Sample for pitch PDF
Getting the money is only the start. The real win is that on exit day, you still hold what you deserve
About your instructor
Charles — The Marketing Director of Kingacademic. Charles has served as Head of Digital Marketing for major corporations, with 12+ years leading marketing strategy, cross-channel planning and revenue-system design — helping businesses generate 8-figure annual revenues. With over 12 years of experience across UK and international markets and a track record of building and operating companies of his own, he teaches business the way it actually works in the room — not the textbook version. His courses are known for turning complex, high-stakes topics like fundraising, business strategy, and finance into clear, practical frameworks that founders and professionals can act on immediately. Business Funding Mastery distils that same operator's perspective into a step-by-step system for raising capital without giving away the company you built.
Course features
- 84 professionally designed lessons across 10 structured parts
- Dual-market coverage: US and UK fundraising in one course
- Real case studies
- Downloadable templates, checklists, and a complete sample business plan
- One worked-example company (UWell) followed from seed to exit
- Self-paced video with detailed narration
- Updated with 2025–2026 market data and tax rules
- Practical and execution-focused — frameworks you can use the same week
Who this course is for
- Directors and board members overseeing fundraising and governance decisions
- HR and People leaders managing equity, option pools, and vesting
- Shareholders who want to understand how equity splits so they don't lose out
- Founders preparing for their first raise
- Teams who've raised once and want to avoid next-round traps
- Companies deciding between the US and UK markets
Disclaimer
- This course is for educational purposes only and is not financial, investment, legal, or tax advice.
- All figures, valuations, and examples — including the fictional company "UWell" — are illustrative only.
- Tax reliefs and rules (SEIS/EIS, QSBS) and market data change over time; verify the current rules before acting.
- Always consult a qualified local lawyer and accountant before raising capital or signing any agreement.
- Case studies are based on publicly reported information and used for educational illustration only.
- Nothing in this course is a guarantee of fundraising success or any particular outcome.
This course is organised into 11 sections covering 11 lectures. The full curriculum unlocks after you enrol.
